Global Advertising Practice Programs †Free Samples to Students

Question: Discuss about the Global Advertising Practice Programs. Answer: Introduction: The biggest issue with MTV was the western propaganda in short picturization of open western culture shown on the channel such as sexually explicit and provocative programs was against the socially conservative culture of the Middle Eastern country, acceptance from the crowed in the region would be key bottleneck (Jazani 2017). The other issue that was being tussled with was to match and adapt the content to fit the demand of local viewers, as what is acceptable in Dubai may not liked by people in parts of Saudi Arabia. However, it also give rise to a new concern, as liquidating the content to make it more localized would make the brand lose its authenticity (Cole 2015). Anti-American sentiment prevailing in the society in a large section of the population is also a major concern for the brand. U.S. intervention in the fight between Iraq and Israel and Invading Iraq left many locals angry. The channel is expected to understand and respect the local culture and sensitivity around it ( Jazani 2017). The market for MTV will be very stiff as the region already has more than 50 local music channel, familiar with the taste of the Youth. The Challenge for MTV would be to find the right content which will connect the brand with the youth and would captivate them. The demographic could be a huge challenge for the brand to flourish (Cole 2015). Reference Cole, J., 2015.The new Arabs: how the millennial generation is changing the Middle East. Simon and Schuster. Jazani, R.S., 2017. 10 Advertising in the Middle East and Western Asia.Global Advertising Practice in a Borderless World, p.144.